Famous Fragrance - Celebrity Perfumes and Scents
Which Personalities Have Perfumes That Carry Their Name?
Many celebrities have lent their name to a fragrance, perfume or cosmetic line. Celebrities are brand names, so by adding their name to an already existing perfume company such as Revlon, Giorgio Armani and Tommy Hilfiger, they are creating a co-branded product. The more famous a celebrity, the more fragrance they will sell. With the idea of all press as good press, the celebrity gets to promote themselves and sell their name simultaneously.
Celebrity Co-Branding
The trend of naming fragrances for the famous started in the early nineties. Back then the only fragrances available to younger women were Love's Baby Soft and Charlie. (Unless one was tempted to wear grandma's Wind Song.) In a successful attempt to get younger women to the perfume and makeup counter, fragrance companies came up with the brilliant idea of using celebrities to endorse, advertise and name their products.
So which celebrities have fragrances? Many of these perfumes are marketed to a younger female demographic so the celebrity scents include diva musical artists such as:
- Christina Aquilera, Inspire
- Avril Lavigne, Black Star
- Gwen Stefani, Harajuku Lovers
- Mariah Carey, Luscious Pink
- Jennifer Lopez, J. Lo Glow
Actors are also celebrities who have fragrances including:
- Elizabeth Taylor, White Diamonds
- Uma Thurman, Miracle
- Sarah Jessica Parker, Lovely, Covet, The Lovely Collection: Dawn, Endless and Twilight
And the fragrance co-branding is not just for the ladies. Male musicians and celebrities who have fragrances out include:
- Carlos Santana, Carlos
- Enrique Iglesias, True Star
- Julio Eglesias, Only, Only Crazy
- Michael Jackson, Mystique de Michael Jackson, Legende de Michael Jackson, Magic Beat Unwind, Magic Beat Heartbeat, Magic Beat Wildfire, Michael Jackson Mystery
- Sean John, Unforgivable, Unforgivable Woman, Multi-Platinum
- Usher, For Him and For Her
Some athletes have also endorsed fragrances and perfumes including:
- David Beckham, Intimately Beckham
- Derek Jeter, Drive
- Maria Sharapova, self-titled
Models are also fragrance endorsers and include:
- Kate Moss, Kate Summertime
- Naomi Campbell, Mystery
- Paris Hilton, Fairy Dust
Fictional, yet famous characters may also have fragrances named for them and include:
- Miss Piggy, Moi
- Barbie, self-titled
- Austin Powers, Mojo
Ironically, many celebrities don't seem to wear their own fragrances, and their involvement in the development and creation of the perfumes may be little or none. It doesn't matter. Marketing is all about creating desirability and the attraction of these celebrity perfumes is the common consumer having a seemingly luxurious item that has the name of a celebrity whom they admire or want to be like.
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